In a world where standardized testing scores are optional, many colleges are seeing the number of applications rise exponentially. Applicants are throwing their hat in the ring and taking their chances. However, just because a candidate applies does not mean that they actually intend to join that college should they receive an offer. To ensure that students who are seriously considering attending the institution make it to the shortlist, admissions officers evaluate how they have engaged with the college and demonstrated interest during the application process. Typically, an applicant who has taken the time to learn about the college is considered more likely to accept an offer of admission, a key consideration for the admissions office in their quest to maintain enrollment numbers.